Sell Your Books: Marketing Without the Hype
113+ books published. Thousands in ads run. Launches that worked and launches that flopped. This is what book marketing looks like, from someone who lived bot
Category: Promotion
Strategies for promoting yourself, your book, or your business. Covers personal branding, visibility tactics, and the practical steps that translate expertise into recognition and opportunity.
Book MarketingUse Your Book to Build Your LinkedIn Brand
Most LinkedIn profiles read like resumes wearing a social media costume, full of phrases that describe everyone and distinguish no one. A book changes the math entirely. Here is how to rebuild your profile around your published work so it…
SEE » The Elephant in the Room: Marketing Your Books and Services series
Book MarketingBook Marketing: What Actually Sells Books and What Wastes Your Time
Most book marketing advice is not just unhelpful, it is destructive, sending writers off to dance on TikTok for years while their books gather digital dust. I have published 113+ books, sold 15,000 copies of one in three days, and…
GhostwritingBook Publicity for Authors | What Actually Works and What Wastes Money
Finishing the book is not the finish line, it is the starting line, because a book nobody knows about is a tool gathering dust. I tell every client the same thing: start promoting the day we begin, do not wait…
SEE » The Elephant in the Room: Marketing Your Books and Services series
BloggingHARO for Authors: How to Get Media Coverage That Builds Your Authority
HARO's death surprised no one watching: Cision rebranded it Connectively, piled on paywalls, and killed the simple email system that had worked for a decade, then shut it down in late 2024. But it is not actually gone. Here is…
BusinessToastmasters for Writers: What Standing Up and Talking About My Tattoos Taught Me About Communication
My Toastmasters speech was about my tattoos, full sleeves including a phoenix for rebirth after my wife died, and saying it out loud, in front of people, taught me about communication in ways years of writing never had. Here is…
MemoirsPublic Speaking for Introverts: How Photography, Grief, and Practice Turned Me Into a Speaker
Introvert, ADHD, autism: by every measure I should avoid a stage, yet I now speak regularly and keep seeking more of it. It did not come naturally. It came through grief, a camera, and a lot of practice. Here is…