GhostwritingThe hardest part of ghostwriting is invisibility. If a reader senses a second hand on the page, the job failed, your name is on the cover, not mine, and the book has to sound like you wrote it. Here is…
Critical ThinkingAcross 54+ ghostwritten books, mostly nonfiction, I have had to catch logical fallacies the authors never saw, and that is no insult to them. They are experts in their fields; expertise and watertight reasoning simply are not the same thing.…
MemoirsChristmas is brutally hard to write, because its cultural weight pulls you toward generic warmth, the lights, the cookies, the sentiment every reader has heard a thousand times and feels nothing for. The fix is specificity: not Christmas in general…
MemoirsThe hardest part of a memoir is never the prose; it is the people, the parent, the ex, the business partner whose presence the story needs and whose inclusion creates a problem no amount of craft can fully solve. All…
GhostwritingRoger Enrico ran Pepsi during the Cola Wars and signed the biggest celebrity endorsement of its era, then wrote a memoir that defined the story instead of just telling it. That is the power these books hold. Here is why…
MemoirsDecades of experience only become a readable memoir with structure. How to choose an organizing principle, decide what stays, and shape raw memory into a book someone wants to read.
MemoirsSet a writing resolution in January and you have likely broken it by March, because resolutions are gym memberships in disguise, all enthusiasm and no structure. The fix is not more willpower; it is goals instead of resolutions. Here is…
GhostwritingThe word ghost is right there in the name. The entire point is that the client is the author and my name never appears, and across 54+ projects that has been true every single time. Here is how authorship and…
MemoirsAt seventeen I wrote my first memoir, my grandfather's, a Navy cook captured at Corregidor who survived the POW camps and a march through Manila. The family's version was secondhand and partly wrong, so I interviewed him for dozens of…
Book CoachShould the memoir run chronologically, circle a single theme, or jump across time? Nearly every memoir project hits this wall, a lifetime of material and no obvious shape, and the wrong choice can turn a remarkable life into a book…
GhostwritingEvery modern president, and most senators, governors, and cabinet members, has used a ghostwriter. The memoirs that shape legacies and the policy books that build authority are collaborations, and that is simply how political communication runs. Here is how leaders…
FictionThe food scenes that stay with you were never about the food. What a character eats, how, with whom, and what they push away quietly tells the reader about class, culture, psychology, and power, no exposition required. A meal is…
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