When Every Option Is Bad
Most decisions are easy and get all the attention. The ones that define a career look like no-win scenarios, and the answer is to change the rules of the game instead of picking the least bad option.
Category: Business
Lessons from decades of professional experience, including 20 years in IT leadership and a second career ghostwriting 54 business books. These articles cover leadership, operations, and the strategic thinking that drives business success.
BusinessYaron Vorona: Can’t Is Almost Always a Choice
Startup coach Yaron Vorona on coaching deep tech founders through the Series A step up, escaping the supplicant trap, and why can't is almost always a choose not to.
BusinessJoe Rockey: AI Is a Function, Not a Relationship
Consultant Joe Rockey returns with one test for every AI decision: is it a function, or is it replacing a relationship? Get it wrong and AI costs you money and clients.
BusinessCraig Leonard: Your LinkedIn Profile Is Not Your Resume
LinkedIn strategist Craig Leonard on how the interest-based algorithm decides who sees you, why most profiles read like resumes, and where AI helps and where it wrecks the job.
BusinessAnthony Markey: Everybody Is Worth a Coffee
Insurance broker and I Know A Guy Iowa host Anthony Markey returns to explain why everybody is worth a coffee, and why the person you let talk is the one who refers you.
BusinessWhat Does a Ghostwriter Really Do?
A ghostwriter does far more than type your words. Here is the real scope of the role, what it costs, and the honest question behind putting your book off.
BusinessWhy Every Expert Should Write a Book
A book is the most durable way to turn your expertise into authority and leave something that outlasts you. Here is why executives write, and how the process works.
BusinessWhy Most Writers Never Get Paid
Talent is not what separates writers who get paid from writers who do not. Here is what really moves the needle, from voice and story to selling your work.
BusinessHow Writing Builds Career Authority
Writing is one of the most reliable ways to stand out, pivot careers, and build authority. Here is how the professionals who get noticed tell their story on purpose.
Book MarketingWhy Your Website Copy Is Costing You Customers
Your website copy and content are the foundation of your online presence, and most of it is quietly costing you customers. Here is how to write words that convert.
Artificial IntelligenceThe Death of Thinking: What Outsourcing Judgment Costs
What happens when you consistently outsource your thinking to AI? Documents that pattern, its causes, costs, and what gets lost before you notice.
BusinessStuck in the Middle: Wars, Weapons, and the Next Thirty Years
Connects cognitive decline, civic collapse, military overreach, and geopolitical competition into one structural argument about the next thirty years.