Business Blogging Services For Optimal Lead Generation

One of the most important tasks in defining  a brand  is creating a website or blog  which showcases the brand of you, your company  and your products. Your brand is the image or message presented to the world. Our business blogging services can help.

The blog serves as your home base; this provides a central location for customers, vendors, employees and suppliers to get information about you and your brands. This includes articles (with images, videos, and other media), contact information, a biography, a media packet and so forth. In other words, if someone needs or wants to know about you or your brand, they can visit your blog.

The advantage of a blog over a Facebook page, a LinkedIn profile, a Youtube channel and the like is that a blog belongs to you (or your company.) You own it and the content, and you can do whatever you want with it. You have far more control over your own self-hosted blog than you do with anything else.

A blog is one of the best ways to define your brand and project your image.

Without your own blog, your message and content is at the whim of whatever social media network you use – violating their terms and conditions could result in account suspension and closure. For example, if you post too quickly to Facebook, it may decide you are a spammer, and shut off your ability to update for a day or longer. You won’t have that problem on your own blog.

You have a brand for your business and now you need to promote that brand by writing about it. Publishing blog posts on a regular basis is whats bring readers to your site. If your content is timely and interesting, you will build a faithful following. If your articles provide quality content that motivates your readers to leave comments, you draw in even more traffic.

What is a blog?

“a website containing a writer’s or group of writers’ own experiences, observations, opinions, etc., and often having images and links to other websites.” —

A blog is a type of website and is a place to talk about yourself, your products and services and where your company can talk to your audience, which could be your customers, vendors, consultants, employees, or other interested parties. You can use text, image, video and even slideshows and other media to express yourself. In fact, the best blogs use a wide combination of different types of media to engage people and get them interested.

Many blogs are personal in nature, but for the purposes of this discussion we’re focusing on those intended to promote your brand.

You can think of a blog as a central repository containing and displaying anything that you your following (customers and so forth) to see and understand. Of course, you should and must use other social media as well, but everything should direct back to  your blog.

Why Create a Blog?

Why am I working so hard on blogging? Because it is directly responsible for building my business, after just a few years, to the multi-million-dollar level. By writing my articles properly, I’m able to attract search engines, which in turn brings business to me. — Writing King customer

Properly written blogs, with a good mix of images, videos and text, increases your visibility and enables customers to find you. These days, when someone wants to find something, they typically get on Google and search for it. If you can produce a blog that ranks you highly (closer to the first search page) then you’ll naturally cause those customers to come to you.

Blogs are vital to putting your brand out there in the wilds of the internet. If you are not regularly working on one, keeping it up-to-date with fresh content, you’ll find yourself falling behind because your competitors, at least those that succeed, will be doing so.

How Does a Blog Help Your Brand?

Whether or not a blog helps your brand depends on several factors.

  • How often you add new content. Search engines want to see fresh content on a regular basis.
  • The quality of your content (search engines look at quality).
  • Your strategy for getting people to find and engage with you.
  • How well your blog fits into all your other marketing strategies. A blog does not stand alone – it need to coordinate with everything else you do.
  • How well you link to authority sites (websites or blogs).
  • How many authority sites link back to you.

Produce the best possible content that you can within your limitations of ability, budget and time. In order words, do a good job and create high-quality content. Aim at your audience, defined specially, and make it load quickly, look good and give useful information.

An authority is a person or an institution which has the final say on a particular matter. — Mr SEO

Over time, you’ll find that your site becomes the authority on your chosen subject. This is the sweet-spot of blogging, because search engines will rank you higher because you have the information to answer questions posed by searchers.

How Often Should You Blog?

To have a successful blog, your content must be updated at least once a week – more is better. Well-written, interesting content that is targeted to your brand is a must. Articles should make readers feel they have learned something new and important that they want to share with friends and colleagues. Providing value is the secret sauce to a successful blog.

While articles can be any length from a few hundred words to several thousand or even more, you should aim for at least 2,000 words in each one. The idea is to provide good value to your readers, and larger, more in-depth articles tend to be read and shared. Additionally, search engines prefer longer articles over short ones.

I know writing an article, or better yet, two of them, every week seems overwhelming. but the pace is important. The more search engines understand that you are constantly adding quality content, the more they are going to favor your site. Additionally, updating often gives readers a reason to come back to your site more often.


WordPress is the best tool to use for blogging, because it is widely known, easy to maintain, and finding experts at reasonable costs is not difficult. Themes are used by WordPress to define the layout, fonts, and general style of a blog, and plugins are small applications that, well, plug into your site to add additional capabilities. There are literally tens of thousands of themes and plugins available for any conceivable purpose, and if one doesn’t exist you can, if you want, hire someone to write it for you.

WordPress is the most popular blogging platform of them all, currently powering more than 25 percent of the entire web. — 8 Best Blogging Platforms Reviewed (Updated)

Write every article as a post, to take best advantage of the built-in tools provided by WordPress. Pages are another built-in feature of WordPress, and these should be reserved for “fixed” content such as your about, contact and similar pages.

At a minimum, your blog should include:

  • A home page.
  • About page.
  • Contact page.
  • A media page.
  • A blog page with a list of blog articles.
  • A sitemap (this is not for your visitors – it is for search engines and you can create it automatically using a plugin such as Yoast SEO.)

All pages should include buttons which allow your article to be shared on a variety of social media platforms. Make sure you put those buttons at the top and bottom, and in a long article you might even put a set in the middle. Include buttons for LinkedIn, FaceBook and Twitter at least; add other social networks that are important to you or your brand. Pinterest and Instagram are important, for example, to visually oriented businesses (such as comic book publishers.)

Every article needs to include at least one header (H1 tag) and sub headers as required. This breaks up your article to make it more readable and approachable. Keep the text below each header to around 300 words. If you have more than that, break the section up using sub headers.

Keep the advertisements to a minimum, as these distract from your brand and dilute your image. You don’t want people leaving your blog by clicking on ads unless advertising is directly related to your business model.

A good strategy is to include references to articles other authority sites (using links) within your article, then let the authors know that you’ve mentioned them. They will tend to look at your article, and if they like it may even include a link back. Usually you don’t need to ask for a return link. Just send them a message letting them know they’ve been referenced.

How Does a Blog Relate to Search Engines?

You might feel that keeping your blog up to date is hard work and it is. Your job becomes more complicated because those posts must also appeal to the search engines, especially Google and Bing. SEO techniques must be applied so search engines see your articles as important enough to place them high in ranking. Only then will your blog really bring in the traffic. Thinking up topics that are useful and interesting to your particular audience on a consistent weekly schedule, using keywords and other methods to invite ranking, and inspiring reader loyalty is an art. Many people think that if they write a well-written post and stick it on the blog, traffic will magically appear. However wonderful you may think your posts are, unless they cause the search engines to notice, your blog will be invisible.

There are more considerations when writing blog posts. The right keywords to use, how often to use them, and choosing short-tail or long-tail keywords, as well as how often to use them are all important factors. Links of value to other sites, and getting others to link to your site are also methods that must be considered.

The All-Important Email List

In order to get the maximum value, you must also create an email list and send out letters (emails) on a regular basis. I recommended sending an email each week to your entire list. This is often enough so your readers stay interested, yet not so often as to be overly annoying. Your emails can contain excerpts from your blog with links to the full articles, which makes them simple to write.

In order to get people to sign up for your email list, give them a valuable free product such as an eBook, a video, or even an autoresponder course. Include a link to a signup form with the offer on every page of your blog.

People who sign up for your email list are, by definition, interested in your message and want to keep up-to-date with you. Whenever you release a new product or service or something significant (to your customers) happens, keep them updated on your blog and your email list.

The Writing King’s Business Blogging Services Can Help

business blogging servicesComplicated and frustrating?  It can be if you don’t understand the skills needed to write blog articles that will attract loyal visitors and which the search engines will find attractive enough to add to their indexes. However, don’t be discouraged. You can have a highly successful blog that does everything needed to drive traffic and success!

The Writing King has the skills and understanding to write blog articles that will attract visitors, and which search engines that will find useful enough to rank highly in their indexes. We can write single blog posts as you need them, or we can write them on a schedule of your choosing. If you don’t have a blog yet, that’s not a problem. We can create a beautiful WordPress site for you with a theme of your choosing and we will write the content for you. No muss, no months-long learning curve to understand the dynamics of a successful blog, and no head-scratching to come up with great content.

Contact The Writing King today to find out more about our business blogging services.