01 Feb 2023

Power Strategies to Boost Your Personal Brand by Blogging


How to write a blog, blogging for personal brandingYour personal brand is an essential part of your professional and personal lives, but with so many branding options available, it can be difficult for you to know where to begin to boost your personal brand. There are many ways to establish your online presence, demonstrate your skills and expertise, and connect with like-minded individuals through blogging, but blogging stands out as the most effective.

It is important to prioritize and focus on what is most important despite the abundance of promotional options available, since they can quickly become overwhelming. You may be able to increase your chances of success by limiting your efforts to a few major social media sites like Facebook, LinkedIn, and Twitter.

However, it’s imperative to understand that even with a limited approach, building a strong personal brand still requires consistent effort. You need to be persistent in posting content, engaging with your followers, and promoting your brand. It takes time, dedication, and diligent work for you to build a loyal audience and establish yourself as a thought leader in your industry. This will take time, commitment, and hard work, but you can do it if you are patient and perseverant.

It is essential to find a method to manage your content effectively if you want to stay organized and avoid losing control of your content. The number of social media sites that you can post your content on can make it difficult to keep track of everything. Do you know of any better ways to stay organized and maintain control over these sites?

Blogging to Boost Your Personal Brand

A central hub serves as the focal point for all of your content efforts and keeps you organized. It also acts as a repository for your work, which makes it easier for you to access and manage your content as well as keep your work organized. Furthermore, by having a central hub for your content creation, you will be able to prioritize and concentrate on what matters most to you and boost your personal brand.

I recommend creating a blog centered around your personal brand. When executed correctly, a blog can enhance your professional reputation and provide an online platform to showcase your brand. Consider incorporating the following elements into your blog:

  • Articles
  • Promotional materials
  • Pictures, audio and videos (it’s better to host audio and video elsewhere and include the links in your blog)
  • Contact information
  • Slideshows
  • Training materials
  • Landing page for subscribing to your newsletter
  • Links to your other social media profiles including LinkedIn, Facebook and so forth
  • Links to any podcasts or recorded radio and television spots

Make sure your blog organizes all your content in an aesthetically pleasing manner. By hosting your content on the blog, you are able to link to it from all the other social media platforms that you use, such as Facebook, LinkedIn, Twitter, and so on. As an example, after writing a blog article, I use my various social media accounts to share the article.

In essence, the goal of this is to direct all content back to your blog. The content of your blog is to provide your visitors, fans, and followers with a central location for all content. With the exception of videos and audio clips, which should be hosted on external platforms due to their large size, host everything on your blog. A visitor who reads an article on your blog will be exposed to all the information that you wish them to see, including your brand, promotional materials, newsletter sign-up page, as well as any other information you wish them to see. Your audience will be able to access your newly published content in one central location, rather than having to search across multiple platforms to find the content they are looking for.

Get professional hosting

It is important for you to invest the time and resources required to create a visually appealing and professional blog. You should start by purchasing a reliable and trustworthy hosting platform from a well-reputed hosting company. I use SiteGround as they offer a dedicated WordPress hosting platform, but there are a number of other options as well. The objective is to create a high-quality blog that reflects your personal brand and enhances your professional reputation.

You should always avoid selecting a free web host like WordPress.com, Blogger, Weebly, or any other free blog hosting service, or even a free host that already has WordPress installed. You will also need to resist selecting a free host that has WordPress already installed on it. There are a lot of free hosting services that are reliant on advertisements for support, offer limited support, and have restrictions on features and functionality. For instance, blogs hosted on WordPress.com do not support most themes or plugins, which significantly limits your blog’s potential and will boost your personal brand. It is vital that you invest in a paid hosting service that is suitable for your needs in order to ensure a professional and robust blog.

Using a professional hosting company is vital. This way, you will be able to maintain full control over your blog, giving you complete control over your blog. In this way, you can express yourself without fear of censorship, except for posting hate speech, obscenity, hacking tools, etc. Virtually all web hosts prohibit the posting of these. For a quality WordPress hosted site, you can expect to pay anywhere between $50 and $250 per year, depending on the requirements you have.

Use WordPress

By choosing a professional hosting company, you secure full control over your blog, enabling you to express yourself freely, with the exception of hate speech, obscenity, and hacking tools, which are disallowed by most web hosts. Investing in a quality WordPress hosted site can cost between $50 and $250 annually, based on your needs.

Use a professional theme

It’s very important to invest in a professional and well-designed theme for your blog or website. It may cost $50 for one blog, but the extra features, support, and sleek design will be worth the investment in the long run.

How to Boost Your Personal Brand with Blogging

In order to make your blog stand out as a focal point of your personal brand, you will need to invest time and money into building a professional-looking platform for it. Your brand can be showcased on the web with the help of a well-designed theme, along with the help of a professional hosting company. With a strong online presence, you can promote yourself effectively and establish a strong presence online.

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Thanks for these tips! I do all these except have a self-hosted site, but that’s been on my radar for a while. It’s just not financially possible yet.


So much awesome advice, I will be putting these to work, THANK YOU!


Yes – a free platform like WordPress.com or Blogger doesn’t give you anywhere near the flexibility – or personal branding as using WordPress.org. And there are so many quality themes – even if you use free ones.

Jilly Prather

Great points. I’ve found that clients want to know what they will get out of your services – their ROI. Listing the benefits for them is what they like to see.

Kim Steadman

Very good points here! My only suggestion for authors would be to hone in a little more on your branding, and your offer. Don’t just offer people to ‘subscribe to my newsletter’. Really, who has time to read another newsletter? And I don’t know many authors or bloggers that have time to generate well thought out, content driven, newsletters. A tripwire, free opt in that offers your readers something of value to me is a much better investment of time both for you and your readers! Also, YES on the professionally hosted website. If you are serious about your business… Read more »


I totally agree! A blog or a more complex website is a must in every business that tries to map itself. And with a good analitycs tool it can tell you a lot about your content.

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