Blogging Services Powerful Lead Generating Articles

Is your business struggling? Are you failing to find new qualified leads? Perhaps blogging services are the ticket to success for you.

I know how you feel. For a long time I had the same problem. I couldn’t get anyone to notice my business, which meant to get new new leads I had to drive all over town, trying to connect with people one-by-one.

Do you realize if no one can find you on the web, you’re missing out on the opportunity to connect with customers, leads, suppliers, and vendors? There may be dozens, hundreds or even thousands of people looking for your products and services every day. But if they can’t find your business, they’ll go somewhere else.

If your competitors have a presence on the web and you don’t, well, then guess where your customers will go to get what they need?

Blogging Services

When done right, a blog helps drive the right people to your business, which gives you more opportunities to convert those visitors into customers. When done incorrectly, a blog wastes your time and doesn’t produce any results.

However, the job of implementing and maintaining a blog chock-full of valuable information is not a trivial task. It takes time to research, write, and post those articles to your website; valuable time that you could be using to run your business.

However, according to Hubspot, B2B companies using blogs get 67% more leads than those that don’t and 8 out of 10 people identify themselves as blog readers. if you’re not blogging, you’re missing out on great opportunities to get new people to learn about and engage with your business.

What Should You Write About?

Once you have a blog, you’ll need to write articles on a regular basis to give your customers information. What subjects should you cover?

  • What is happening in your industry.
  • Overviews and specifications on your products and services.
  • Articles related to your niche to educate your customers.
  • And anything else you can think of that helps visitors to your site.

The idea of blog articles is NOT to sell. That’s the last thing you want to do, as it tends to alienate people.

Your objective is to build up your credibility, to get visitors to your site to know, like and trust you.

Blogging Is Hard Work

Keeping a blog up to date with current and timely articles about your business is hard work.

It’s not just a matter of knowing how to write, it’s a matter of knowing how to communicate effectively with your audience.

  • Are you communicating with customers, vendors, suppliers, shareholders, or someone else? Each audience response to a different type of writing style. choose the wrong style, and your blogs will fall flat.
  • Are your articles SEO optimized? Unoptimized blogs don’t rank in the search engines which means that they don’t get traffic. That significantly reduces their value as lead generators.
  • Are people interested in your subject matter? Should you write about current events, your products or services, technology, processes, or something else? The choice of subjects can make a big difference as to whether your blog picks up readership and get shared.

Readers of blogs tend to prefer a business casual or even a very casual writing style unless they’re looking for specific technical information. However, there are some style guidelines that can make your blog even more impactful:

  • Write in active voice, which is far more powerful than passive voice.
  • Vary your sentence and paragraph length. Fixed lengths tend to bore people.
  • Cite your sources appropriately. Doing so reinforces your credibility.
  • Fact check your articles to be sure they are accurate and you’re not embarrassed by false or misleading information.
  • Proofread articles several times to ensure there are no grammar or spelling errors.

When you write for your blog, do do all these things? If you don’t then you’re missing out on opportunities or even actively chasing customers away. Perhaps The Writing King’s blogging services will help.

How Often to Post Blog Articles

The Writing King's blogging servicesHow often should you post articles to your blog? Once a month is the absolute minimum, and the more often the better. If you can post one article per week, and share that with your social media and email list, then you’re doing a good job of keeping your public informed.

Of course, you might have a problem with blogging on that kind of schedule:

  • You’re too busy to write that much.
  • You’re not a writer.
  • You don’t know what to write about.
  • You don’t know how to write an article that is both engaging to people and that attracts the search engines.

That’s where The Writing King’s blogging services can help. We can write custom articles aimed directly at your audience on any schedule you’d like, We also understand how to optimize for both people and search engines.

Leave the writing to us, and spend your valuable time running your business. Contact The Writing King today to ask about our blogging services.